A great article about changes in the freight industry

In short, the author feels that there’s a bubble in freight sites trying to automate all freight.

The idea that all human contact can be removed from the freight side of logistics is one that is going to meet a lot of resistance for a lot of reasons.  Load boards and other services have been around for over a decade, yet the personal touch, whether from sales, operations or driver services remain very important.

https://www-freightwaves-com.cdn.ampproject.org/c/s/www.freightwaves.com/news/digital-brokerage-bubble-will-pop-soon?format=amp

It will be very interesting to see how this plays out, that’s for sure!